Privacy Policy

Last updated: June 2026

The Farmer’s Wife is committed to protecting your personal information. This policy explains what we collect, why we collect it, how we store it, and your rights in relation to it. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

If you have questions about this policy, please contact us at hello@thefarmerswifestore.com.au.

1. What information we collect

When you shop with us online or in store, we may collect:

• Your name, email address, phone number, and delivery or billing address

• Payment information (processed securely via Shopify Payments; we do not store card details)

• Your order history and purchase behaviour

• Email engagement data such as whether you opened or clicked an email

• Loyalty program activity through our Keepsake Wardrobe program

• Information you voluntarily provide when contacting us

2. How we use your information

We use your information to:

• Process and fulfil your orders

• Send order confirmations and shipping updates

• Communicate with you about your purchases or enquiries

• Send marketing emails if you have subscribed, including new arrivals, events, and relevant offers

• Manage your Keepsake Wardrobe loyalty membership

• Improve our website and understand how our customers shop

You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us at hello@thefarmerswifestore.com.au.

3. Third party platforms we use

To operate our business, we use trusted third party platforms that may process your personal information on our behalf. These are:

• Shopify – our online store platform, which processes orders and stores customer and order data

• Klaviyo – our email marketing platform, which stores your email address and engagement history

• Lightspeed – our point of sale system used across our physical stores

• Marsello – our loyalty program platform, which manages your Keepsake Wardrobe membership and purchase history

Each of these platforms operates under their own privacy policies and security standards. We only share the information necessary for them to provide their services to us.

4. Cookies and tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and support our advertising. This includes tools such as Google Analytics and Meta (Facebook) Pixel.

You can manage cookie preferences through your browser settings. Disabling cookies may affect some functionality of the site.

5. How we protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our online store is hosted on Shopify, which uses industry-standard SSL encryption. We do not store credit card details on our systems.

6. Your rights

You have the right to:

• Request access to the personal information we hold about you

• Ask us to correct information that is inaccurate or out of date

• Request that we delete your personal information, subject to any legal obligations we have to retain it

• Opt out of marketing communications at any time

To exercise any of these rights, please contact us at hello@thefarmerswifestore.com.au.

7. Data breaches

In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

8. How long we keep your information

We retain your personal information for as long as necessary to provide our services and meet our legal obligations. If you request deletion of your account or data, we will action this promptly unless we are required by law to retain certain records.